The Situation

One of the largest consumer products companies in the world (at the time +$8 billion in sales) was seeking growth from a division with several brands that were more than 50 years old and had long ago peaked in sales and market share. The Company was Warner Lambert/Pfizer, the brands included Halls, Trident, Dentyne and Rolaids. Continue reading Generating a Positive Turnaround at a Healthy Company →