Tag Archives: sales and marketing strategy

A Niche Revenue Platform for Turnaround Management Firms

Sales meetingIn a slow Turnaround Industry, TM Consulting firms may want to consider an “all of the above” strategy for generating revenues including the deployment of supplemental marketing and sales advisory services.

Recently, and over a 10+ year period, these services proved pivotal for a prominent TM firm in helping them to win multiple long term, incremental engagements. Continue reading A Niche Revenue Platform for Turnaround Management Firms

Turnaround Case Study – The 363 Sale That Went Better Than Expected

In this case, sales, marketing and operational consulting capabilities provided by Michael Roth Advisors helped a Turnaround Management Firm to secure a case, a client to improve performance during a turnaround management process and a lending group to generate higher returns from a 363 sale. Continue reading Turnaround Case Study – The 363 Sale That Went Better Than Expected

Two Ways a Turnaround Firm can Successfully Deploy Sales and Marketing Consultants

Sales and Marketing consulting can be a source of new and needed revenues for many more Turnaround Management Firms. However, before that occurs, traditional, financially based Turnaround Management professionals must become more aware of and comfortable with how Sales and Marketing services can be profitably deployed. Continue reading Two Ways a Turnaround Firm can Successfully Deploy Sales and Marketing Consultants

Sales and Marketing Consulting as a Revenue Platform for Turnaround Management Firms

In a still slow Turnaround Industry, some Turnaround Management Consulting firms may want to consider an “all of the above” strategy for generating additional consulting revenues. One such strategy that has proven effective for at least one prominent Turnaround Management Firm has been the deployment of a supplemental marketing and sales force effectiveness advisory. Continue reading Sales and Marketing Consulting as a Revenue Platform for Turnaround Management Firms