In a nearly viral discussion on one of my LinkedIn groups, the originator asked (at some point long ago) if a period of free consulting was worth investing in to help secure a potential longer term relationship with a would-be client. In that discussion group, the question was asked within the context of an individual or “single shingle” consultancy. After more than 5000 comments over several years, the answer to that question remains decidedly inconclusive. Continue reading Differentiating a Turnaround Firm to Win More Cases
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Sales and Marketing Consulting as a Revenue Platform for Turnaround Management Firms
In a still slow Turnaround Industry, some Turnaround Management Consulting firms may want to consider an “all of the above” strategy for generating additional consulting revenues. One such strategy that has proven effective for at least one prominent Turnaround Management Firm has been the deployment of a supplemental marketing and sales force effectiveness advisory. Continue reading Sales and Marketing Consulting as a Revenue Platform for Turnaround Management Firms