The Situation

For many years, Duane Reade was the leading drug chain in the New York City metropolitan market. Some of Duane Reade’s stores were the highest volume per door drug stores in the entire country because of their high traffic locations. Yet Duane Reade in the mid 2000’s was hemorrhaging top-line sales due to the encroachment of competitors and their relatively poor customer shopping experience. Continue reading Taking a Retailer from Worst to Best →