For many years, Revlon had one the of the largest shampoo and conditioner brands in the US. Revlon Flex sold more units than did Suave, White Rain, Pantene and Finesse. Revlon Flex was the proverbial “stack it high and let it fly” brand. Continue reading For Brands-The Core Competency is the Brand Equity-Focusing on the Equity is the Secret to Growth →