Several common refrains about spending are often untrue. It is often untrue that grandfathered spending programs or trade allowances are simply “the cost of doing business”. In a similar vein, it is often not accurate when executives say that if “we stop that program our sales will dry up over-night”. Finally it is definitely untrue when some say that “all spending has some beneficial effect on my business”. Continue reading Spend on Core Competencies – Eliminate Waste and Grow Sales →