A recent E&Y report was especially sobering. It concluded that after 2-3 years of “recovery” it will be more difficult for companies to generate growth in the months and years to come. In E&Y’s words:
“Our research ….. suggests there is not going to be an early return to the business conditions that drove growth in the past decade. The economic forecast for the coming years is for a slow recovery and some slowdown even in the faster growing emerging markets, as demand in developed markets remains weak. To grow and succeed in such an environment will require that companies intensify their competitive efforts…Most growth will have to be won from competitors.” Continue reading E&Y, WSJ & CFO Agree: Slower Growth is The New Normal