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Differentiating a Turnaround Firm to Win More Cases

In a nearly viral discussion on one of my LinkedIn groups, the originator asked (at some point long ago) if a period of free consulting was worth investing in to help secure a potential longer term relationship with a would-be client. In that discussion group, the question was asked within the context of an individual or “single shingle” consultancy. After more than 5000 comments over several years, the answer to that question remains decidedly inconclusive. Continue reading Differentiating a Turnaround Firm to Win More Cases