Over the last 4 years, the US economy has been in either a negative growth or in a slow growth mode. Unfortunately, the FED and most other forecasters believe that this trend will continue for at least the next 3 – 4 years with US GDP growth increasing at an annual rate of only 2%-3%. Because of the overall market weakness many companies too have seen their revenues decline. Continue reading If You Need Growth In Your Business, But Think You Can’t Afford It, How About a Free Lunch?
For many years, Revlon had one the of the largest shampoo and conditioner brands in the US. Revlon Flex sold more units than did Suave, White Rain, Pantene and Finesse. Revlon Flex was the proverbial “stack it high and let it fly” brand. Continue reading For Brands-The Core Competency is the Brand Equity-Focusing on the Equity is the Secret to Growth